Facing Business Challenges?

Struggling to create strategies that work?

Is your team stuck in a rut, lacking innovation and collaboration?

Want to keep your staff motivated but not sure how?

At WayMaker, we understand the challenges businesses face. We use the power of play to tackle these problems head-on. Through innovative methods like Lego Serious Play, we help your business:

  • Develop strategies that are easy to implement and keep your business moving forward.

  • Build strong, connected teams that work effectively and creatively.

  • Foster a culture of innovation to keep your staff engaged and your business ahead.

From Complex Problems to Simple Solutions

At Smart Play, we turn complex challenges into actionable solutions. We focus on three key areas:

  1. Creating Living Strategy

  2. Building Strong Teams

  3. Pioneering through Innovation

Our approach combines hands-on, creative learning with practical applications, ensuring your business not only adapts to change but thrives in it.

Confidently Seize Opportunities

With Lego Serious Play, we help your team explore and develop innovative solutions with confidence. This method fosters continuous improvement and creativity, essential for thriving in today’s fast-paced market.

Why Work with Smart Play?

Choosing Smart Play means embracing a unique approach that blends creativity with strategic thinking. Our play-based methods, including Lego Serious Play, unlock innovative solutions, foster team alignment, and bring strategies to life. Plus, by working with us, you also support our mission to provide play therapy to children in Northern Ireland.

Play for your business, heal through play for children. 

Unlock your potential and make a meaningful impact with WayMaker Smart Play.

Our Services

  • Move from having a strategy to living a strategy.

    Develop strategies with us, and we’ll help you implement them from day one. Through follow-up sessions, we’ll ensure that your strategic plans become real actions that drive success.

    • Strategy That Works: We help you turn ideas into clear, actionable steps.

    • Strong Action: Make decisions that lead to measurable outcomes.

    • Tools for Success: Equip your team to turn strategy into daily accomplishments.

  • Unlock Your Team’s Full Power and Create a Healthy Working Environment

    Your people are your biggest asset. Our experiential coaching uses Lego Serious Play to address challenges and power imbalances in a psychologically safe environment, fostering connection, clarity, and confidence among team members.

    • Building Models: Use Lego to create models that represent ideas.

    • Storytelling: Share the meaning behind the models for deeper understanding.

    • Reflection: Uncover hidden issues and opportunities for improvement.

    • Collaborative Problem-Solving: Build a shared vision and align the team.

    • Action Planning: Turn insights into practical strategies and steps.

    With Lego Serious Play, we help you:

    • Build Future Leaders

    • Build Higher Performance

    • Build Innovation

  • Drive Innovation to Stay Ahead of the Curve

    Your business needs to evolve to meet new demands, internal changes, and market challenges. Lego Serious Play helps teams innovate by:

    • Exploring Ideas: Spark creativity with hands-on Lego model building.

    • Sharing Ideas: Understand different perspectives through open discussion.

    • Finding Opportunities: Spot themes, opportunities, and risks.

    • Creating Prototypes: Turn models into workable solutions.

    • Testing Ideas: Try out solutions risk-free to make better decisions.

  • We tailor our services to meet the unique needs of your business:

    1. Initial Review: Free consultation to understand your challenges.

    2. Custom Plan: Detailed plan tailored to your needs.

    3. Get Started: Let the play begin!

Ready to transform your business with creativity and innovation?

What did others say?

HIGHLY recommend Eileen’s Lego Serious Play!  We brought Eileen in to help a consortium of five partners work through future strategy.  To be honest there were a lot of sceptics in the room with a diverse group of individuals with differing levels of creativity, curiosity and even one Lego hater!  We realised our inner five-year-olds and worker through a series of complex issues all whilst having lots of fun! The power of Lego and play is WELL researched. We had the most fantastic, liberating and consolidating day.

— Janet Schofield, CEO Compass Advocacy Network

The simple questions can be the hardest for small businesses to explain, such as what their core identity and their value proposition is, but these questions lie at the heart of an innovation led approach, and we require new tools to help businesses visualise and contextualise what the possible answers are. Smart Play is just such a tool. Using LEGO Serious Play methodology, it helps people and businesses build their answers in 3D! This powerful approach allows people to think in a different way, and help them utilise their creativity to define and understand their business in a way which may be new to them and allows for a more focused strategic approach.

— Stephen Scullion, 4i Innovation Manager, Ballymena Business Centre